Our Mission


At Asatre, we believe hemp is one of the most sustainable and durable natural fibers on earth. Our mission is to create thoughtfully designed hemp goods for people and pets that support healthier living and a better future for the planet.



Meet The Team

Ethan Smith

Ethan Smith was born in Connecticut and raised in Vermont. At 20 years old, he moved to California to pursue a long kept dream of becoming an entrepreneur in the cannabis industry. After completing a semester at Oaksterdam University, Ethan dove into the world of hemp fabric and it’s uses which led him to found Asatre.

Chyna Smith

Chyna Smith, a native of Connecticut, moved to California at 19 years old with one goal to make a difference. Intrigued by founder, Ethan's, hemp pursuit, Chyna discovered her passion for sustainable fashion and the drive to share the eco-friendly and organic benefits of hemp fabrics.

Jody Kocis Smith

Jody Kocis Smith was raised in a small rural town in Vermont. Graduated from Post University with B.S. in Accounting. She has worked in Accounting, Audit, Finance, Real estate and even SAG/AFTRA actor. Melding her finance, creativity and knowledge of real estate, she flipped 10 properties. Now, she spends much of her time traveling around the world. Her proudest accomplishment is her three children. Helping them pursue their passions while following her dream to make a positive difference in the world.